Swedish Group Business

SGB is instrumental in ensuring the representation, distribution, and market penetration of all materials offered by the group across a variety of sectors and regions. With a strategic focus on becoming a global leader in the field of interior architecture and finishes, SGB positions itself as the primary point of contact for all stakeholders, including international suppliers, partners, and clients.

Looking ahead, SGB has set ambitious goals for growth and expansion. By 2025, the company aims to establish a strong foothold in the Gulf region, which will serve as a springboard for further market penetration into Europe. In alignment with this strategic vision, SGB is working to ensure that within five years (2029), it will be the sole company within the Swedish Group to achieve over 1 Billion EGP in annual sales revenue. This milestone would not only highlight SGB's leadership within the group but also reinforce its role as a critical driver of financial success.

Through its unwavering commitment to international cooperation, strategic market expansion, and business excellence, SGB is poised to lead the Swedish Group into a new era of growth, global influence, and financial achievement.

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Services
International CooperationMarket Spread and CoverageBusiness Insights and Consultancy

International Cooperation


SGB's operations are centered on fostering international cooperation by building strong relationships with global manufacturers and suppliers, ensuring the procurement of top-quality materials that align with the highest industry standards. By securing these vital partnerships, SGB enables the Swedish Group to deliver premium products for diverse interior design and construction projects.

Market Spread and Coverage


SGB oversees the group’s business development efforts, ensuring that its offerings are widely accessible in key regions around the world. This includes driving market presence in new territories and ensuring that all group materials reach a broad spectrum of customers. As the leader of the group’s marketing sector, SGB manages the overall brand strategy, enhancing visibility for all companies under the Swedish Group umbrella, and ensuring that each business unit benefits from increased exposure and market influence.

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Business Insights and Consultancy


SGB serves as an advisory body, providing essential business insights and consultancy to the group’s companies, supporting their strategies for market penetration, and ensuring their optimal performance in competitive landscapes. The company’s leadership in this area helps guide the group toward smarter business decisions and better positioning in both local and international markets .